omega seamaster james bond casino royale

The original SMP is a well-designed watch and likely would have become a cult classic but without the deal to become James Bond’s watch the SMP may have just come and gone.

I am willing to bet that when you picture the “Seamaster” you picture the Seamaster Professional 300m, the “SMP.” Arguably, the SMP has been the dive watch for Omega since Q gave one to Pierce Brosnan’s Bond in Goldeneye. However, I cannot help but wonder, has this product placement made or ruined the Seamaster line? Although everything from Rolex to Seiko has been seen on Bond’s wrist, Bond has been an Omega man since Goldeneye (1995). Now maybe it’s not meant as a watch nerd line but a Bond nerd line, a nod to the fact that in the books Bond wore a Rolex. Actually, I really hope this is not paid product placement since this exchange emphasizes how in the minds of most people, Omega is always behind Rolex. This tete-a-tete from Casino Royale (2006) between Vesper Lynd and James Bond is of course integral to the plot and in no way paid product placement.

Omega seamaster james bond casino royale